Over the summer my brother had a friend visiting from Japan. Erina – this petite, normally quiet and demure Asian had a good hearty laugh at the fact that our major Canadian electronics retailer fancies itself as the store of the future. Personally, I always find a visit to the electronics shop to be quite exhilarating. I enjoy perusing the new gadgets, hanging out in the speaker room, and fantasizing about the sweet 52-inch Sony flat screens. But then again, I’m male, I’m 30, and I’m a Canadian. To a Japanese native whose expectations are clearly far more demanding, our entire technology industry is a bit comical. The futuristic gadgets that we find ourselves drooling over are already two or three generations old in Japan. In fact the digital camera that Erina walked into the store with was the latest model… too bad she bought it in Japan five years ago. To her, our technology was “soooo 2003.”
I bring up this little anecdote because it is relevant to some research I’m contemplating about Asian business revolutionaries and, in particular, the mobile industry. The issue is that, despite our global business environment, the disparity between North American and Asian product innovation and consumer expectations of innovation is, honestly, quite shocking. The electronics industry in this continent is a great example of the “culture of legacy” that we North Americans complaisantly support.
Our diminished expectations extend to the technology we accept from service providers like cable and cell phone companies (anyone use on-demand cable lately – the interface is circa 1985), from our governments (still waiting on that electronic ballot, e-polling, and efficient online service delivery), and from our corporate work environments (still operating on the assumption that 3- to 5-year lifecycles for employee workstations are acceptable and that iPhones aren’t “enterprise technology”). We do not demand better technology, and so we do not get it. It’s simple supply-and-demand; Economics 101.
Three-year contracts for cell phones are standard – the assumption being that our current technology is ‘good enough’ for at least that long. Flat panel TV’s are “all the rage” right now, but if I were to poll my own group of friends, fewer than half of them have made the investment. In fact, we in Canada are, to a certain extent, proud of being luddites. We exalt our “retro” technologies and some even pine for the ‘good old days’ before the hum-drum of always-on BlackBerries, satellite TVs, laptops, and instant messaging.
When two of my colleagues decided to wait in line overnight to get the latest iPhone, the response was a mix of jealousy and incredulity – that anyone would want to pay a premium for the latest and greatest technology, and to demand it so early is still seen as somewhat geeky and eccentric.
The culture of legacy extends far beyond consumer electronics. It’s a deeply-routed cultural problem we as North Americans have. Our business assumptions are based on it. Take for example the Hype Cycle – now an industry standard technology lifecycle model. Nothing is more damaging to the psyche of the corporate technophile than Gartner’s Hype Cycle which makes it not only okay to be a technology laggard, but in certain circumstances, actually preferable. Gartner has made a business around mitigating the perceived risk of being on the leading edge of technology adoption.
But, it all starts at home. My TV is seven years old (and I still don’t have a PVR), my home computer is getting on four years old, the three-year contract on my cell phone is almost up but I probably won’t renew anytime soon, my CD player is a relic of the 90’s, and the newest electronic device I’ve purchased is an iPod. We perpetuate our own culture of legacy by refusing to update. We generally feel that, even if our technology is behind the rest of the world, it’s still good enough for now. In the end, whose fault is it that our technology in North America sucks? Clearly, it’s our own.
Originally
from Wikinomics
by
reBlogged
on Sep 15, 2008, 2:39AM
Originally by Naumi Haque from Wikinomics on September 15, 2008, 4:39am
Posted under reblog wikinomics
This post was written by admin on September 24, 2008

